Service Productization Bot
Turn your services into clear, structured offers that are easier to market, price, sell, and less painful to explain
Who should try
Consultants, coaches, freelancers, small agencies
People doing good work that’s hard to explain quickly
Anyone building custom proposals from scratch again and again
Anyone who's doing free presale work more than the paid one
Anyone hitting a ceiling because their offer is too dependent on them
What it helps with
Because custom work is a trap.
Not always. But often.
It starts with good intentions: "we tailor everything to the client", "we can meet you where you are", "we can do anything for the client, just tell us what you need". And yes, that sounds great, until you’re rewriting the same scope for the sixth time, giving away thinking in proposals, struggling to price your time because you’re not selling the value, but rather the effort.
And what makes it even worse is that clients still don’t get it and are not persuaded because you focus on the How instead of the Why. They hear smart words, but still ask: “So what exactly do I get?”.
Productizing means giving your service shapes, names, and structures. And a price tag that you feel confident in. It means your service is easier for people to understand, say yes to, and pay for.
Productization is for you if you want to:
Force clarity: Both for your clients but also for you and your team. What am I actually offering here? What’s repeatable? What’s valuable?
Shorten the sales cycle: When your offer is specific, scoped, and priced… decisions get faster. Less back-and-forth. Fewer “can we jump on a quick call?”
Make your delivery lighter: Once you know the shape of what you’re delivering, you start reusing pieces, saving time while keeping the quality.
Build boundaries: When the scope is defined, it’s easier to say, “That’s outside the package.” No awkwardness.
Get your leverage: You can turn it into a course. A toolkit. A workshop. Something scalable. Or not. But at least now, you have the option.
You don’t need to productize everything. It can be one clear offer that serves your demand generation efforts and opens doors for you, automates your presales, etc.
The most important thing is that it changes how you talk about your work, and so how people see it, and so how you sell it.
It gives you marketing fuel. You can finally create content around one thing, not seven half-offers. You can run a newsletter. Build a landing page with a very specific PPC campaign where you can actually influence the cost per lead.
You have a story and you can show examples of the work done, reuse case studies, create a lead magnet that doesn’t require a 30-min explanation call. You can even go as far as to create an off-the-shelf ecommerce experience, where your clients can buy time with you from your website.
This GPT is your brainstorm buddy to help you find the offers that fit productization strategy.
What it does
Drafting a clear, structured service description for your website
Turning a fuzzy offer into a named product with defined scope
Breaking a large, custom service into smaller, standalone offers
Repackaging consulting into a flat-fee diagnostic or workshop
Creating a pricing model (tiers, bundles, or flat rates)
Structuring a service so it can be handed off to a team
Creating a consistent process you can repeat across clients
Designing an “entry-level” offer to reduce sales friction
Standardizing delivery to improve speed and quality
Aligning what your marketing says with what you actually do
Turning a discovery call into a fixed-scope, pre-paid offer
Building a productized service that can be sold via landing page
Developing a workshop format that becomes part of your funnel
Preparing for a sales call with a defined offer in-hand
Simplifying onboarding by scoping work upfront
Packaging your method into something you can teach, license, or reuse
Try with prompts
1. Turning a service into a productized offer (core use case)
“I offer [type of service] to [specific audience], usually in a custom, project-based format. I want to turn this into a clearly defined productized service with a name, clear deliverables, timeline, and pricing. Show me how to structure this offer so it’s easy to explain and repeat.”
2. Designing a fixed-scope entry offer
“I help [audience] with [problem or outcome], but bigger projects take time to close. I want to create a smaller, fixed-price version (like an audit or paid discovery) to help clients start with less risk. Help me define the scope, format, and ideal pricing for that entry-point offer.”
3. Simplifying an unclear offer
“Here’s my current service description: [paste messy copy]. It feels vague and hard to sell. Break it down into a clean offer: give me a name, one-liner, key deliverables, and a way to explain it in under 60 seconds.”
4. Creating marketing assets from a productized service
“I already have a productized offer [short description] but I struggle to market it consistently. Help me write a one-liner, a short paragraph for a landing page, and bullet points that explain what it includes and why it’s valuable.”
5. Turning a method into a scalable format
“I use a custom method to help clients [achieve X]. It works well, but I want to package it as a toolkit, workshop, or digital product. Based on this outline [paste steps], suggest 2–3 scalable formats and what would be included in each.”
6. Structuring pricing tiers
“I want to offer three levels of my service: starter, core, and premium. I help [audience] solve [problem]. Help me outline what’s included in each tier and suggest price ranges based on value and complexity.”
7. Standardizing delivery for delegation
“I’m the bottleneck in my service delivery. I want to standardize how it’s done so I can hand parts off to others. Break my service into repeatable steps and tell me what I can document, automate, or templatize.”
8. Aligning marketing with service delivery
“Clients keep saying yes to one thing and expecting another. I think my marketing copy doesn’t match what I deliver. Help me rewrite my offer to align expectations, give me a description I can use for both sales and onboarding.”
9. Building a demand-gen friendly offer
“I want a productized offer that’s easy to promote in content and social posts. It should solve one problem, be fast to deliver, and feel low-risk. Suggest 2–3 examples of offers like that for my service: [brief description].”
10. Mapping a multi-offer client journey
“I have several offers but no clear progression. I want to build a productized services ladder (e.g. audit → roadmap → retainer). Based on what I do [description] map out the steps, what’s included in each, and how they connect.”