top of page

Pitch Feedback Bot That Role-Plays Your Buyer

Simulate conversations with realistic B2B personas of your ideal buyer and get honest, in-character feedback on your sales language, offer structure, and messaging before it hits the real world.

What bot you need access to?

Who should try

  • B2B founders testing product-market fit

  • Sales teams refining pitches and talking points

  • Marketers improving positioning or messaging

  • Consultants shaping offers and entry points

  • Product managers exploring buyer needs and objections

What it helps with

You feed it the role, the context, the pressure they’re under and it talks back like a buyer. It questions your assumptions, reacts to your pitch, challenges your priorities.


You can tune it to be that person who’s heard 14 offers this week and still doesn’t know which one solves their real problem. Or what their real problem is for that matter.


It helps you get out of your head, out of your cubicle, out of your company’s language and into someone else’s shoes. Someone who doesn’t care about your roadmap, just what it solves. So you’re building the muscle of explaining your work in a way that makes sense outside your bubble.


You try one angle. It shrugs. You try another. It leans in.


That’s how you take time to sharpen your pitch or define the value even for yourself. And yeah, it builds your adaptivity. Because if you can’t adjust the way you explain your offer depending on who’s listening, you’re not pitching. 


It’s especially useful when:

  • You’re shaping a new offer and want to see what sticks

  • Your landing page makes sense internally but isn’t converting

  • Sales keeps saying “they didn’t get it”

  • You’re about to launch, and something still feels off

  • You want to train your team to talk to your audiences

What it does

  • Stress-testing your entire pitch or just the value prop

  • Practicing sales conversations with realistic buyer pushback

  • Getting honest feedback on clarity, tone, and persuasiveness

  • Fast feedback from a “buyer” before you waste time in outreach

  • Testing 3 ways to describe the same thing and see which one survives

  • Questioning the internal logic when nobody wants to be the bad cop

  • Validating landing page copy and headline hooks

  • Rewriting cold outreach to feel relevant and compelling

  • Improving offer structure (scope, format, pricing, tiers)

  • Testing webinar, workshop, or lead magnet positioning

  • Refining how you ask discovery or qualification questions

  • Understanding common objections per buyer role/industry

  • Experimenting with alternate messaging angles or entry points

  • Testing early-stage value propositions for clarity and resonance

  • Getting feedback on messaging, framing, or pricing logic

  • Discovering gaps between what you say and what the buyer hears

  • Spotting features/benefits that matter (or don’t) to a specific persona

  • Validating new offers, formats, or service tiers

  • Refining your discovery questions by seeing how a persona responds

  • Understanding objections based on buyer role and industry

  • Building empathy for how your buyer actually thinks and decides

Try with prompts

1. Testing a pitch with a new persona (core use case)


"I help [type of buyer] solve [problem] using [solution or offer]. I want to test if this pitch actually lands with someone in that role. Pretend you are a [job title] at [type of company]. I’ll give you my pitch—respond like a real buyer would."


2. Refining cold outreach or email copy


"Here’s the message I’m thinking of sending to [persona]. Act like someone receiving this message in your inbox. What would make you ignore it, what would make you click, and what sounds confusing or salesy?"


3. Getting feedback on a landing page


"You’re a [persona] browsing this landing page. Read this section and react like you would in real life. What’s clear? What’s missing? What makes you want to keep reading — or bounce?"


4. Practicing a sales call with objections


"Act like a [persona] on a discovery or sales call. I’ll walk through my pitch, and I want you to interrupt with objections, pushback, or questions you’d realistically have."


5. Rewriting a vague value proposition


"Here’s a value prop I’m working with: [insert copy]. You’re a [persona] considering this solution. Tell me what feels vague, what benefits are missing, and what you’d actually care about in this pitch."


6. Testing positioning for different decision-makers


"I’m selling to [industry], and I want to see how my offer sounds to different roles in the buying committee. Can you respond as the CFO, then as the Head of Ops, then as the end user?"


7. Prepping for a big pitch or deck presentation


"You’re a [persona] evaluating this deck. Here are the key slides I’ll be using. Talk me through what’s confusing, what you’d question, and what you’d highlight in your internal team review."


8. Validating a new entry-point offer


"I’m testing a smaller, low-risk version of my service. You’re the buyer. Here’s what it includes and costs. Would this make sense to you as a first step? What would hold you back?"


9. Practicing how to describe the offer on a call


"I always struggle to explain what I do quickly. You’re a [persona] meeting me on a first call. I’ll give you my 60-second pitch—respond with what’s clear, what’s confusing, and what you’d ask next."


10. Simulating internal buyer discussions


"Pretend you’re part of a buying committee: CEO, Head of Product, Legal, and Procurement. I’ll describe my offer. Give me reactions from each role—what each one would care about or block."

Occasional Blogs. Subscribe.

Thanks for subscribing!

© 2024 by Anna L.

bottom of page